We turn creator audiences into software businesses: design, build, launch, payments, and everything after. We built IntuitiveAI Academy for bycloud — 8K+ customers and counting.
As a creator, I needed more than software that worked. It had to feel true to my brand, land with my audience and stand on its own as a business. Hexel turned ambitious ideas into products that are consistently generating revenue — serious technical complexity, from AI retrieval systems to the infrastructure behind a paid learning platform, alongside ongoing advice on product and commercial decisions. For any creator serious about building a software business around their audience, Hexel is the team I’d recommend.
bycloudCreator · IntuitiveAI Academy
Anaphylaxis-readiness platform running in thousands of venues across the UK, with 50,000+ users on software we built and maintain.

An interactive learning platform that makes frontier LLMs easy to understand — built, launched and monetised for creator bycloud.
The OS for high performers
A self-improvement operating system that turns big goals into daily execution: guided assessment, seasonal planning, and identity-based habits with XP and measurable progress tracking.

Your idea and your audience. We scope what the product should be and tell you honestly whether it's worth building.
Design, engineering, AI systems, payments. The complete product, not a prototype.
Ship to your audience, monetise, iterate. Deal structure agreed upfront, case by case.

I've been building software professionally for over seven years. Before Hexel I shipped software to more than 5 million users for a major telco. Huge scale, very little say in what actually got built. So I left.
Hexel is four people: small enough that every project gets my full attention, big enough to ship properly. You deal with me, start to finish.
How does the deal work?
Who owns the IP?
How involved do I need to be?
How long until launch?
What happens after launch?
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